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The reasons are separeted into 2 types.Reason 1 Bad bacteriaIntimate area has various food for bad bacteria such as secretions and waste.Sweat,Vaginal discharge,Urine,Oil,Dirt etc...Intimate area needs to be cleaned up everyday, otherwise bad bacteria will increase which is the reason of discomfort and unwanted smell.Reason2 Washing in wrong ways.It is important to keep your intimate area clean BUT, the area is really delicate,so you need to be aware of how to wash it.Only water and hot water. It doesn't have enough detergency to wash away oil and secretions.Soap for body. Body soap has strong detergency that wash away the mucous membrane and good vacteria which is needed. Here comes the answer!